Yeah, it is a little confusing.. but here goes..
Basically if you were to pre-order you get a signed book (well.. extra page). If you pre order with the club you get a a whole different ball game!
Matt Murray is a lifelong fan and collector too, and is promising stuff that's unique to the club as a treat to other 'Smurfolgists'. As he's a big geek at heart also, we've only announced stuff that we want to... but who knows, he may have something a little special up his sleeve for those that pre-oder through the club.
Smurf collecting, in the world of ebay and the net, has very little mystery left. Matt and I want to keep that mystery and surprise alive. Yeah, we've offered the below but, who knows, maybe there's something else waiting for members too?
I hope that helps. Sorry for the confusion! We really, really appreciate all the support you guys have given us. xx
Here's the official blurb:
Card-carrying members of the Smurfs Collectors Club are eligible for a completely different members exclusive tip-in limited to an edition 100 (though each will be unique in their own way.) When ordering please specify your SCC card number so the number on your tip-in page corresponds.
Maureen 
