...http://www.globalsmurfsday.net/
...
Maureen 
http://finance.yahoo.com/news/world-get ... 00369.html
The World Gets Blue For Global Smurfs™ Day
Press Release: Sony Pictures Entertainment; Sony Pictures Animation – 21 hours ago
CULVER CITY, Calif., June 22, 2013 /PRNewswire/ -- Today, in honor of Global Smurfs Day, Smurfs fans around the world once again joined together to celebrate the birthday of Peyo, the creator of the Smurfs (born June 25, 1928), with a series of family fun and special events, it was announced today by Marc Weinstock, president, Worldwide Marketing for Sony Pictures Entertainment. The worldwide events were organized by Sony Pictures Entertainment and Sony Pictures Animation in anticipation of the release of The Smurfs™ 2, which will be released in the US on July 31, 2013.
The day was highlighted by a worldwide Smurf Ambassadors initiative, which began in Brussels as Veronique Culliford, Peyo's daughter, appointed Smurf Ambassadors from 28 different countries and dispatched them to Paris, where much of The Smurfs 2 takes place. The ambassadors dressed as Smurfs and then boarded their Smurfs-themed Thalys train for Paris.
In Paris, a huge flash mob greeted the ambassadors by dancing to Britney Spears' song "Ooh La La" from the film's soundtrack – with a little help from Silvia Notargiacomo, choreographer of the French version of "Dancing with the Stars." The ambassadors also got to take a goodwill tour of Paris.
Ambassadors included a wide range of Smurf fans, including television personalities, voice talent, actors, choreographers, contest winners, and journalists -- and not least, the mayor of Júzcar, the Spanish town that Smurfed itself blue in 2011 in celebration of the first Smurfs film.
But the Ambassadors' tour was just the beginning, as people in countries around the world celebrated this special day. Iconic locations visited by the Smurfs include the beaches of Athens; Dublin's Ha'Penny Bridge and Moscow's Gorky Park, which were covered in Smurf-blue flowers to celebrate; Australia's Surfers Paradise, where city signage was actually changed to Smurfers Paradise for the day; the busy tramways of Hong Kong; Ponte Sant'Angelo in Rome; and the Leaning Tower of Pisa; and in China, Smurf figurines took over the world-famous Great Wall and other iconic locations around the country.
Elsewhere, Smurfs signed a giant birthday card for Peyo in Mexico City; visited children's hospitals in Finland; painted Portuguese neighborhoods and South African orphanages blue; and joined the group Right Said Fred in a sing-along in London.
In India, the top rated serial "Taarak Mehta Ka Ooltah Chashmah" is integrating the Global Smurfs Day celebration into its storyline, ensuring that even fictional characters -- very popular at that -- pay homage to the Smurfs.
Finally, in Los Angeles, Neil Patrick Harris, star of The Smurfs 2, was on hand at the Grove as families enjoyed the day with appearances by the Smurfs, played the Ubisoft video game, sampled Menchie's Smurfberry frozen yogurt, checked out the environmentally friendly, 100% electric Smurf-ified DASH cars, and participated in other fun activities. In addition, the U.S. Forest Service and Ad Council's Discover the Forest campaign was on hand to distribute activity booklets and encourage children and their families to get outside and experience the many benefits of nature. In the evening, families caught the first Smurfs film at an evening outdoor screening.
Commenting on the announcement, Weinstock said, "It's a real testament to the worldwide and multi-generational appeal of the characters that Smurfs fans and families around the world were able to come together and celebrate Global Smurfs Day. We're thrilled to see this unique event come together in such a big way for the second time."
In 2011, the world celebrated the first Global Smurfs Day as the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour Period (Multiple Venues).
In The Smurfs™ 2, the sequel to Columbia Pictures/Sony Pictures Animation's hybrid live action/animated family blockbuster comedy The Smurfs, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties that he hopes will let him harness the all-powerful, magical Smurf-essence. But when he discovers that only a real Smurf can give him what he wants, and only a secret spell that Smurfette knows can turn the Naughties into real Smurfs, Gargamel kidnaps Smurfette and brings her to Paris, where he has been winning the adoration of millions as the world's greatest sorcerer. It's up to Papa, Clumsy, Grouchy, and Vanity to return to our time, reunite with their human friends Patrick and Grace Winslow, and rescue her! Will Smurfette, who has always felt different from the other Smurfs, find a new connection with the Naughties Vexy and Hackus – or will the Smurfs convince her that their love for her is True Blue? The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, Based on the Characters and Works of Peyo.
About the Smurfs
The story of the Smurfs - a property created by Peyo - started in 1958 with the creation of comic books which were later brought to both the big and small screen. Over the years, the little blue characters haven't just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits – the 2012 monster hit comedy Hotel Transylvania, the 2011 hybrid live action/animated blockbuster The Smurfs, and the 2009 mouth-watering Cloudy with a Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy With A Chance of Meatballs 2 in September 2013. Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf's Up also received an Academy Award® nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, turned 10 in 2012. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.
* Website: http://www.sonypicturesanimation.com/
* Facebook: https://www.facebook.com/SONYPicturesAnimation
* Twitter: http://twitter.com/#!/sonyanimation
* Tumblr: http://sonyanimation.tumblr.com/
* YouTube: http://www.youtube.com/user/SonyAnimation
About Lafig Belgium S.A.
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.
Maureen The Smurfs™ Encourage Children to Get Outside and Discover the Forest
New PSAs from U.S. Forest Service, the Ad Council and Sony Pictures Continue Efforts to Inspire Families to Reconnect with Nature
Press Release: Ad Council – Fri, 21 Jun, 2013 9:30 AM EDT
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PSAs from U.S. Forest Service, Ad Council and Sony Pictures
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WASHINGTON, June 21, 2013 /PRNewswire/ -- In an effort to encourage children to spend more time outdoors and reconnect with nature, the U.S. Forest Service and the Ad Council are joining Sony Pictures Entertainment to launch a series of public service advertisements (PSAs) featuring characters and footage from Columbia Pictures/Sony Pictures Animation's upcoming family comedy The Smurfs™ 2. The PSAs are an extension of the U.S. Forest Service and Ad Council's Discover the Forest campaign and will be featured at an event on Saturday, June 22, at The Grove in Los Angeles as part of the studio's "America the Bluetiful" initiative, a nationwide tour where the Smurfs aim to "bluetify" America through a series of environmentally friendly activities.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/62173-ad-cou ... the-forest
(Photo: http://photos.prnewswire.com/prnh/20130621/MM34412)
Initially launched in 2009, the Discover the Forest campaign encourages children and their families to get outside and experience the many benefits of nature. The goal of the campaign is to instill a love for nature in children, ultimately creating a lifelong interest and legacy of stewardship through first-hand experience. Created pro bono by Sony Pictures, the new PSAs feature Smurfs characters enjoying the beauty and benefits of their forest home, and encourage both parents and children to experience all the wonder that nature has to offer.
According to the U.S. Forest Service, more than 245 million Americans live within 100 miles from a National Forest or Grassland. While most of the time that U.S. children are outdoors is spent participating in activities such as biking, walking, listening to music, or using electronic devices, nature-based activities, such as hiking, camping, and fishing are not as common. Research has shown that children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.
"We are excited to have the Smurfs help us in trying to get more kids out to enjoy their natural surroundings," said U.S. Forest Service Chief Tom Tidwell. "Nearly 10 percent of this country consists of national forests and grasslands, offering an abundance of lands for children from all walks of life to get out and play."
The PSAs encourage children and their parents to visit www.DiscoverTheForest.org where they can find ideas for outdoor activities, an interactive map tool — powered by Google and Nature Find™ — that enables users to search for nearby forests and parks, as well as a downloadable activity sheet featuring Smurfs characters for them to print and take with them when they visit.
"The Smurfs are classic characters adored by generations and they're also inhabitants of the forest who know firsthand the many benefits the forest has to offer," said Peggy Conlon, president and CEO of the Ad Council. "These new PSAs with Sony Pictures are a wonderful extension of our efforts to engage children and families in discovering the joys of nature."
The Ad Council and the U.S. Forest Service will promote the new PSAs through a multifaceted social media effort on Facebook and Twitter. An online promotion kicking off next week, and continuing through July, encourages families to visit the forest, take photos of something blue, and submit via social media to enter for a chance to win a Smurfs prize.
"We're thrilled to be part of the Discover the Forest campaign," said George Leon, executive vice president, Worldwide Consumer Marketing for Sony Pictures. "The Smurfs have a timeless message of harmony with the environment, so we felt that this collaboration was a natural and a great chance to encourage people to get out and enjoy our blue planet."
America the Bluetiful is Sony Pictures Entertainment's nationwide series of environmental efforts, in which kids and their parents can meet the Smurfs as they clean up their local parks, encourage recycling, plant trees, and discover other ways they can help "bluetify" our country.
The new PSAs are in addition to the campaign's current parent-targeted ads, which encourage families to "unplug" and experience the forest, and are being distributed to approximately 33,000 media outlets nationwide. Per the Ad Council's model, all of the ads will air in advertising time donated by the media. Since the campaign's inception, media outlets have donated more than $120 million in time and space for the campaign.
In The Smurfs™ 2, the evil wizard Gargamel creates a couple of mischievous Smurf-like creatures called the Naughties to kidnap Smurfette and bring her to Paris - in the hopes that she will reveal the magic spell that will turn the Naughties into real Smurfs and make him the world's greatest sorcerer. The film is directed by Raja Gosnell and produced by Jordan Kerner. The screenplay is by J. David Stem & David N. Weiss and Jay Scherick & David Ronn and Karey Kirkpatrick with a story by J. David Stem & David N. Weiss & Jay Scherick & David Ronn, Based on the Characters and Works of Peyo.
About U.S. Forest Service
The U.S. Forest Service (www.fs.fed.us) manages 193 million acres of national forests and grasslands for the American Public. Its mission is to sustain the health, diversity, and productivity of the Nation's forests and grasslands to meet the needs of present and future generations. The U.S. Forest Service is the agency responsible for overseeing the use of Smokey Bear in cooperation with the National Association of State Foresters and The Advertising Council. The Wildfire Prevention campaign, featuring Smokey Bear, is the longest running PSA campaign in U.S. history.
About Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
About the Smurfs
The story of the Smurfs - a property created by Peyo - started in 1958 with the creation of comic books which were later brought to both the big and small screen. Over the years, the little blue characters haven't just limited themselves to the page and the screen. They have inspired records and CDs that have sold millions of copies, entire collections of figurines and toys, and many more products. In all, more than 3,000 derived products have been produced and leading brands and companies have spread their messages worldwide with the help of the Smurfs. A multitude of new projects appear regularly, thus making the success of the Smurfs planetary!
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
About Sony Pictures Animation
Sony Pictures Animation produces a variety of animated entertainment for audiences around the world. The studio is following its worldwide comedy hits – the 2012 monster hit comedy Hotel Transylvania, the 2011 hybrid live action/animated blockbuster The Smurfs, and the 2009 mouth-watering Cloudy with a Chance of Meatballs – with The Smurfs 2 in July 2013, and Cloudy With A Chance of Meatballs 2 in September 2013. Sony Pictures Animation, in conjunction with Aardman Animations, has produced two critically acclaimed feature films: the CG-animated family comedy Arthur Christmas; and the Academy Award® nominated stop-frame animated high-seas adventure, The Pirates! Band of Misfits. In 2007, Surf's Up also received an Academy Award® nomination for Best Animated Feature Film. The division, whose first feature film Open Season led to a very successful movie franchise, turned 10 in 2012. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.
* Website: http://www.sonypicturesanimation.com/
* Facebook: https://www.facebook.com/SONYPicturesAnimation
* Twitter: http://twitter.com/#!/sonyanimation
* Tumblr: http://sonyanimation.tumblr.com/
* YouTube: http://www.youtube.com/user/SonyAnimation
About Lafig Belgium S.A.
Lafig Belgium is the owner of the rights to produce audio-visual works based on the Smurf universe and of the Smurf worldwide licensing rights (together with IMPS). Lafig Belgium is controlled by the heirs of Pierre Culliford, better known under his pseudonym Peyo, the author/creator of the Smurfs. For 50 years, the Culliford family has controlled the Smurf characters and all licenses worldwide.
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