NEW YORK—Animations, a division of Accessory Network Group, New York, announced today that it will create a full collection of Smurfs bags and accessories in celebration of the 50th anniversary of the blue characters, under license from Paramount Licensing and property owner Lafig Belgium.
Designed to appealing to kids, teens and adults, Accessory Network Group will produce a coordinated collection of Smurfs products including fashion bags, backpacks, luggage, small leather goods, back to school and social stationery to be sold in mid-tier, department and specialty stores beginning fall 2008.
“The Smurfs are one of the most recognized character icons in the world and Accessory Network Group is proud to have this opportunity to combine our creative expertise in design & manufacturing with the high-profile Smurfs brand name,” said Animations President Morris Chehebar. “The Smurfs appeal to a wide range of consumers, from the adults and teens that grew up watching the cartoon, to the children that are just being introduced to the characters now. We plan to offer an assortment of product targeted for each demographic.”