Macy’s Braces For Smurfy Holidays
PostPosted: Tue Jun 08, 2010 6:29 am
Macy’s Braces For Smurfy Holidays
Posted June 7th, 2010 at 3:21 pm by Sarah Mahoney
http://www.mediapost.com/blogs/raw/?p=2761
Bring on the blue: Macy’s has tapped the Smurfs as its holiday ambassadors of 2010, which means that plush versions of vocabulary-crippling creatures will be available at Macy’s everywhere, and that a balloon version will sail in the Macy’s Thanksgiving Day Parade. The retailer says it will back the Smurfs with a “robust marketing campaign,” including a TV spot and magazine ads, collateral, jumbotron and special events. While the Smurfs are 52, the big-screen release next year of the Columbia Pictures’ and Sony Pictures Animation’s live-action family comedy will introduce a whole new generation to the evil wizard Gargamel and the blue crew. The dolls will be wearing holiday duds, and talk when their little hands are squeezed.
Posted June 7th, 2010 at 3:21 pm by Sarah Mahoney
http://www.mediapost.com/blogs/raw/?p=2761
Bring on the blue: Macy’s has tapped the Smurfs as its holiday ambassadors of 2010, which means that plush versions of vocabulary-crippling creatures will be available at Macy’s everywhere, and that a balloon version will sail in the Macy’s Thanksgiving Day Parade. The retailer says it will back the Smurfs with a “robust marketing campaign,” including a TV spot and magazine ads, collateral, jumbotron and special events. While the Smurfs are 52, the big-screen release next year of the Columbia Pictures’ and Sony Pictures Animation’s live-action family comedy will introduce a whole new generation to the evil wizard Gargamel and the blue crew. The dolls will be wearing holiday duds, and talk when their little hands are squeezed.
Well spotted...
